Imagine tuning into your local radio station and being transported to a world of excitement and magic with a thrilling new show by Disney. This is made possible through the preservation of radio advertisements, which were distributed on vinyl records, carts, or reel-to-reel tapes. I am proud to share with you this rare gem, a test pressing of “Disney On Parade” radio spots, pressed by Custom Records in Universal City, California, during the golden years of 1969 to 1974.
Side A of the record is a treasure trove of audio delights, starting with the narrator inviting the listener to reminisce about a memorable tune from a beloved Disney classic film. This side features five 60-second cuts, five 30-second cuts, and three 10-second cuts, each accompanied by a 10-second music bed that allowed announcers to add their own live copy to provide show times, locations, and call to action.
Disney On Parade was a live traveling show produced by the Walt Disney Company that toured North America and Europe between 1969 and 1974. Performances took place in large arenas and stadiums, where audiences were transported to a magical world filled with music, costumes, and special effects. It was a grand celebration of all things Disney, featuring over 100 performers and many beloved characters, including Mickey Mouse, Donald Duck, Cinderella, and Snow White. The live performances were accompanied by an orchestra, elevating the already mesmerizing experience. The show also included parades, allowing performers and characters to march through the arena and interact with the audience, spreading joy and excitement.
Disney On Parade was not only a live entertainment extravaganza but also a merchandising powerhouse. Fans could take home a piece of the magic through a range of merchandise and products, including toys, clothing, souvenirs, and collectibles.
For Disney and radio enthusiasts, the radio spots contained on this test pressing of “Disney On Parade” are a true gem. They offer a glimpse into a nostalgic era when radio was the primary source of entertainment and information, before television had fully taken over. Despite being just advertisements, these recordings transport listeners on a journey through time, allowing them to relive the excitement of the live show and bask in the timeless magic of Disney. With its enduring themes, beloved characters, and captivating performances, Disney On Parade remains a testament to the timeless appeal of Disney and its ability to entertain and delight audiences of all ages.